The Juice is a fish attractant that you add to your bait presentation. Whether you are fishing for Bass, Crappie or Catfish, The Juice is there to help you entice the bite. This attractant is helpful to scent your baits when fishing, especially for Bass. Combo a few drops of the Juice to any soft plastics that you use especially for Jig Fishing! We love to use attractant when throwing jigs. It can possibly help entice a bite when the fish are being finicky and it can also add more scent to your bait to attract fish from a greater distance.